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About us


Opening in 2005, Wildside Action Sports began catering to the cycling, skiing, and climbing needs of the Baraboo and Devil’s Lake area.  With such a diverse landscape the Sauk County and greater Driftless Area is a silent sport mecca for the entire Mid-West.  The experience that comes from focusing on the core sports while enjoying endurance and action sports of all facets, allows Wildside the opportunity to offer the best products, proven to perform.


As a Trek Bicycles Dealer Wildside is committed to the number one brand in cycling as well as the personal service required to back it up.  Whether you’re preparing to go the distance in Iron Man level races, or just looking to keep your kids in good equipment, the knowledgeable staff at Wildside will ensure you get the perfect fit for your needs.

Skiing And Snowboarding

The Driftless Area’s horizon of braking bluffs offer plenty of winter opportunities, skiing and riding are part of the climate here.  The area’s State Parks provide a concentration of cross country ski trails and miles of wilderness to explore on snowshoes.  Nestled in the 500 foot bluffs, lift access skiing and riding is only minutes from the shop at the area Ski Resorts: Cascade Mt, Devil’s Head, Christmas Mt, Tyrol Basin.  Wildside offers all the equipment needed to enjoy these winter activities as well as a fresh selection of outerwear.  Find your new equipment at Wildside!

Rock Climbing

Quartzite rock formations at Devils Lake State Park create some of the most challenging and exhilarating rock climbing opportunities in North America.  Wildside has a complete selection of climbing gear and shoes to outfit even the most experienced climber.  Shoe and helmet rentals are available.

Bike Ski and Snowboard Service

Keeping your gear serviced is essential.  Wildside has a full service bike shop year round, and full service ski shop seasonally.  Technology in bicycles is advancing at a faster rate than ever before and Wildside is continuously retooling and re educating to offer the best service possible. More information on our cycling services can be found here .

Fast skis are fun skis!  Whether you need a performance race wax or something to just get you sliding, there is a service available to help your equipment perform the best it can. More information on our ski and snowboard service can be found here .

Purchasing the right product for your action sports needs can be difficult.  Finding a store that will stand behind those products is even more difficult.  Allow Wildside the opportunity to help you select the equipment that will guarantee you enjoy your outdoor experience.